L13: Weekly Reflections

Getting Started with Google Analytics 

Improve the effectiveness of your website.

ABC Google Analyic cycle (Business owners want to know):

Acquisition:

  • How do visitor find my website? / How people are getting to your site?
    • Through a source, the way someone came to your website, like Google, email marketing, social media. Through a medium, like organic result or CPC result.
    • Channels reports: groups of traffic source – Which are effective?
      • Organic search – Types a keyword into Google and then clicks on your site
      • Direct – Someone types your url into the search. That’s why a domain name should be short, easy to spell, easy to remember.
      • Paid search – Google Ad through AdWords.
      • Social – a link through Facebook, Twitter, etc.
    • What to do with this information
      • Find out which traffic sources are important for your business.
      • Learn which sites refer traffic. Possible partnerships you could make?
      • Develop search engine optimization strategy.
      • Allocate advertising budgets.

Behavior: (What they do when visitors get to your site. An action.)

  • Am I creating effective content?
    • Overview section: page views vs. unique views.
    • Site content report: Helps you dig deep into each page for each section or group of pages in the section. High bounce rate is not always bad. It could mean that people are getting what they need in information form before they leave without clicking any other links within your site.
      • Lading pages report: You can see what happened once visitors got there, how long visitors stayed. It helps you identify what pages are most important and then helps you figure out how to improve the measure of success for that page (customer engagement, desired conversion).
      • Exit pages report: Tells you where most people will leave your site. Add a good-bye message on pages with high exit rate to help continue an action once they leave your site, like contact your company.
    • What to do with this information
      • Learn what visitors are interested in on your site.
      • Drill down into sections to see what visitors look at.
      • Learn where visitors enter and exit your site.

Conversion:

  • How does this impact my bottom line?
    • A website is a tool to help you grow your business, so ask what is your website going to do for you.
  • How to create a goal

Step 1: Decide what your goals are. Can use a template.

Goals

Step 2: Give your goal a description. A name and type (destination, duration, page per visit, or event).

Step 3 : Add goal details. Add destination URL, length of stay, number of pages, or action).

Step 4: Watch the reports to track the analytical information, like goal completions, $ value, conversion rate, and total abandonment rate.

  • What to do with this information
    • Find out if your website is working for your business.
    • Experiment with website changes to increase conversions or change your bottom-line.

Resources:

https://youtu.be/WC3ONXJn9FQ

Interface Navigation

Preparation

Google Conversion University Introduction

How to link Google AdWords and Google Analytics

 

“How will this class help those around me to develop?” – Project #5 and #6 introduced me to Woorank.com. I wish I had known about this site sooner, because it a site that I can definitely share with a number of my friends to help them develop their SEO skills.

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